I first heard about Levi Johnston's alter ego weirdness while viewing Sarah Palin's interview with Oprah. Apparently, Levi is possessed of whatever it is (extra ego?) that requires one to create an alter ego. While this is a strange and new concept to get my brain around, think I might have the answer to why Levi chose "Ricky Hollywood." It's because "Bobby Gorgeous" was already taken.
A six-year old Pomeranian named Bobby Gorgeous hangs on to the surfboard as he competes in his 20lbs-and-under heat at the 4th annual Helen Woodward Animal Center "Surf Dog Surf-A-Thon" at dog beach in Del Mar, California September 13, 2009. The event helps raise awareness and money for orphaned pets while promoting responsible pet ownership. (REUTERS/Mike Blake) Source: On the Shoreline (The Big Picture)