The Republican strength has been mostly symbolic. The McCain campaign is well aware of how Reagan and W won -- running on character: values, communication, (apparent) authenticity, trust, and identity -- not issues and policies. That is how campaigns work, and symbolism is central. ...
Palin is the mom in the strict father family, upholding conservative values. Palin is tough: she shoots, skins, and eats caribou. She is disciplined: raising five kids with a major career. She lives her values: she has a Downs-syndrome baby that she refused to abort. She has the image of the ideal conservative mom: pretty, perky, feminine, Bible-toting, and fitting into the ideal conservative family. And she fits the stereotype of America as small-town America. It is Reagan's morning-in-America image.
Wednesday, September 3, 2008
Lakoff - Why Palin is a game changer
Excerpt from George Lakoff's The Palin Choice and the Reality of the Political Mind: