"Obama needs to humanize himself. His campaign has done too good a job of apotheosizing him. A good start would be for Obama to apologize to Clinton supporters for not coming to her defense during the primaries and helping her battle a torrent of sexist media criticism. McCain, the soldier, conversely, needs to get disciplined and promote a rock-solid economic message. He needs to convince swing voters that he will do a better job of righting the economy than a rookie senator with little by way of a legislative record.
This race is still the Democrats' to lose. But by going overboard on unity and turning unity to hubris, they can still easily lose it."
~ Bonnie Erbe, "Barack Obama's Arrogant Campaign Risks a Stunning Loss"